MYCAO is a refined chocolate infused with quality Canadian functional mushrooms. Rooted in science for well-being and elevated by indulgence, MYCAO delivers ritual-worthy chocolate that supports wellness, clarity, and joy.
The goal was to create an identity that blended scientific sophistication with luxurious indulgence. The name MYCAO merges mycology and cacao, a fusion reflected in every visual detail of the brand. The logo features an all-caps serif typeface that mirrors the elegance and structure of the parent brand, JACEK Chocolate. Designed to convey confidence, clarity, and modern luxury, this typographic approach reinforces brand consistency while standing strong on its own.
Each variation (Lion’s Mane, Reishi, and Cordyceps) is represented through distinct yet cohesive colour cues, paired with hand-drawn illustrations inspired by the microscopic beauty of fungi. The result is packaging that feels unified but celebrates the individuality of each blend, designed to captivate both wellness enthusiasts and chocolate lovers alike.
The MYCAO identity and packaging embody a new era of chocolate — one that nourishes both body and spirit. The branding strikes a balance between innovation and indulgence, positioning MYCAO as a thoughtful, elevated brand in the functional food space.
